How To Get More Clients As A Personal Trainer
A lot of people enjoy working out and playing sports. It’s a great way to set and achieve goals and build up your confidence. You’d be forgiven for assuming that people will be banging down your door wanting to purchase your services. The issue, however, is that it’s challenging to sell personal training services because it costs money and it’s a commitment. Your clients have to be willing to alter their lifestyle and hand over a decent amount of money to improve the way they look. If you’re someone who’s struggling to find more customers, don’t give up. This is how to get more clients as a personal trainer.
You have to know how to and be willing to network with anyone and everyone. What’s nice about your line of work is that there are a lot of people out there struggling with their fitness goals who could benefit from working with someone like you. Put yourself out there and attend fitness events, start conversations at the gym and tell everyone you know what you do. You can’t be afraid of rejection, because you never know when someone’s going to say yes.
Have an Online Presence
Start a website and launch social media pages for your personal training business. Build a following and share engaging content your readers can embrace. Use a free banner maker online to make a banner that represents and advertises your services. You can use this on your website and social media profiles to catch the attention of the users. Quickly combine text and images with professional themes in order to produce a product that looks like it came from the studio of a graphic expert.
Before and after images are very powerful. Make sure your potential clients know what they can achieve if they work with you. Highlight some of your best clients and ask them to share their story with your audience. Be proud of what you’ve done to help other people and make sure it’s known to anyone who’s considering hiring a personal trainer. Start a blog that demonstrates your expertise and allows your clients to explain why they endorse you as a trainer.
Ask for Referrals & Use Promotions
Don’t be afraid to ask for referrals. Each time you gain a new client, have them share a name or two with you of who they think would be interested in your services. Referrals are great for you, because they’re all about building trust and relationships. It’s also a good idea to run promotions that bring in customers who are on the fence. Use promotions as a way to start a conversation with a potential client and be able to offer them a great opportunity at the end of the discussion.
Personal training is a tough industry, but can also be very rewarding. Put steps in place that help you reach the right people and increase sales. This is how to get more clients as a personal trainer.