in: Offbeat

Arno Turbo Silence Fan Can Roll Car Too

Powerful fan to cop with 42°C temperature, Arno Turbo Silence fan has enough power to roll a car. Installed in a busy market of Brazil this fan astonished thousands of passing by people.

“To demonstrate the power of the Arno Turbo Silence fan, we created a display that showed the product actually working at the entrance of stores,” says Publicis. “At the street, in front of the display, we turned a real car over on its side. The action showed, in practical terms, the product’s main benefit.” Watch the video in post.

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