This sizzling summer and the dire need of cold water, you should manage it all before it’s too hot. Vittel, a famous French brand of bottled water, introduces a bottle cap that features a timer to remind you every hour to stay hydrated. As it spends an hour, a tiny plastic flag pops up out of the cap to tell you it’s been an hour since you last drank. Obviously it’s a fun style accessory and purely made for the busy bees, we know some of you need to gulp down a bottle every 15 minutes. Initially launched in France, the cap timer is not only an advertisement campaign but also to examine the behavioral responses from the public regarding duly excessive intake of water in summer. Check out the video.
